Frequently taken in by television ads placed by some gold buyers using tricky tactics, cash-strapped consumers selling gold are complaining in droves to the Better Business Bureau. The biggest offenders, according to a recent tally on the Better Business Bureau's website, BBB.org and other consumer-oriented web sites, are companies advertising heavily to buy unwanted gold jewelry on both network and cable television channels.
On BBB.org, one company had 275 complaints in the previous 36 months. Another had 96. The complaints range from pricing discrepancies and misleading advertising to customer service issues. Many of the companies that advertise heavily also pay consumers the lowest gold prices in the industry when selling gold jewelry, according to some complaints.
"We could spend millions of dollars on commercials during the Super Bowl like the competition ─ or we could put the cash in our customer's pockets. We prefer to pay the customer higher prices," says Michael Gusky, whose company, GoldFellow.com, the trusted Internet-based gold buyer, pays some of the highest gold prices in the industry for unwanted jewelry and precious metals.
The company, which has an A rating from the Better Business Bureau, was created to provide consumers a safe, competitive and easy method to sell unwanted gold, sterling silver and platinum, Gusky said.
"The owners of GoldFellow® are the most honest and ethical dealers I have had the pleasure to do business with," said Carla Stern who first tried to sell her unwanted jewelry to two other Internet gold buyers. "GoldFellow® paid me $1800 for the same package I had sent to a highly advertised on TV and Internet dealer, who tried to pay me only $310," explained Stern.
A 30-year gold industry veteran who sold his jewelry manufacturing company to legendary investor Warren Buffett’s Berkshire Hathaway in 2007, Gusky attributes GoldFellow’s® success and rapid growth to a high level of trust achieved through his company's transparent business practices and higher payments.
According to the company's Website, www.goldfellow.com, the company differs from the competition by providing every customer with free FedEx® shipping and insuring each package for $1000. Its complete online payment schedule is updated daily and unlike many competitors, GoldFellow® customers must see and accept their offers before they are paid.
"Don't take my word for it," says Gusky. "Do your homework."
Gusky strongly recommends that gold sellers read gold buyer's websites and compare policies and prices before choosing a gold buyer.
"Ask how much you will be paid for one pennyweight of 14 karat gold jewelry and compare prices. Ask if you will be notified of your value before you're paid," he suggests. "And for goodness sake, never agree to drop your valuables in a regular mailbox. There's no record or proof that it has been mailed ─ and it's not insured although many of our competitors would like you to believe otherwise."
Source: GoldFellow, LLC
Contact: Janis S. Rafkin of GoldFellow, LLC, +1-954-888-9500, x27
Web site: http://www.goldfellow.com/ http://bbb.org/
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