Friday, December 3, 2010

Better Business Bureau Recognizes GoldFellow

GoldFellow® - a national buyer and refiner of precious metals based in Weston, FL – credits its focus on transparent pricing and top-notch customer service with solidifying its reputation as the “trusted” gold buyer. GoldFellow® purchases gold, silver, platinum and diamonds from consumers throughout the United States through its website business (www.goldfellow.com), at gold parties run by company-trained gold buyers, and at company-owned stores in Florida and California.

The gold buying industry, fanned by skyrocketing gold prices and consumer complaints against some companies, has come under the media microscope. But, by conducting its business with a high level of honesty and integrity, GoldFellow® has distinguished itself from the pack.

“Our transparent business practices and superior customer service wins us a loyal following,” says Michael H. Gusky, founder of GoldFellow®. “We pay higher than most of our competitors and post our prices every day on our website. We lead the industry by providing every customer with free, insured FedEx® shipping and written valuations.” And, adds Gusky, “Our new Gold Gallery interactive website feature lets consumers browse hundreds of photos of jewelry we’ve purchased and see the prices we paid. It helps consumers have a better idea of the value of their own items before they send their gold to us.”

Gusky, a 30+ year gold industry veteran who sold his gold jewelry manufacturing company to Warren Buffett’s Berkshire-Hathaway in 2007 is often tapped by national and local media including CNN, CBS, Fox, the Sun Sentinel and South Florida Business Journal to speak about gold and gold value.

“At GoldFellow® we believe strongly in educating consumers about the value of their gold. The more information the consumer has, the less likely they will be misled by dishonest dealers,” says Gusky. “We provide a range of information on our website and have a top notch customer service team to quickly respond to customer emails and phone calls.”

Gusky credits his team, including wife Robin who is active in the company, with earning the company accolades from customers.

“Several of our employees have worked for Robin and me since we started our former company in 1977,” says Gusky. “Our company culture of honesty and professionalism resonates well with consumers who need to establish a level of trust before putting their valuables into a FedEx® envelope and shipping them to us. Our fantastic team engenders that level of trust through their attention to detail, professionalism and integrity. It just comes across.”

To be sure, there are countless companies vying to purchase gold. Finding the honest apple in the bunch is not always easy. Through transparent pricing and business practices, an easy to navigate, educational website and fostering a company culture built on providing a superior customer experience; GoldFellow® is winning the hearts – and Gold – of consumers around the country.

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